SAMSUNG Z Flip 5
Samsung Myanmar | Mobile Electronic | Standard Banner
Case Study
To raise the awareness Pre-Launch Event.
Challenge
The challenge is that campaign duration is short and to target the right audience in the right time.
Strategy
We have been running the ads with different banner sizes so that we can get the most awareness from our target audience with the maximum reach and click through rate. We mostly targeted with the technological websites and applications and the most engaged websites and applications that people often visits.
Result
Within a few days, we achieved over 3M impression and 0.32% of the cost effectiveness. This right targeting data impacts on the product launch and we got the fully attention of customers on the real product launched.
Conclusion
The pre-launch campaign for the Samsung Z Flip 5 using Google Display Network (GDN) Ads was a resounding success. Through strategic ad placements, compelling creative content, and precise targeting, we achieved exceptional results that surpassed our initial objectives.