Ooredoo Myanmar

The Challenge is that we strictly targeted to only Myanmar People and need to deliver the phone sim card registration message to all Myanmar citizen with their local ID. 

We has been running different banner sizes (300x250  and 320x50) only in local publishers. We connected with the most engage local websites like "Hello Sayarwon, Duwun, My Tech Myanmar, My Style Myanmar and other much more local publishers. 

Within 14 Days, we achieved over 4M impression and 0.52% CTR. CTR is 30% higher than the Market Benchmark (0.4%)  and it shows that the right audience are clicking our banners and register their phone SIM card. 

By leveraging local ads, we were able to connect with the audience in a meaningful and impactful way, ensuring that the message resonated well with the local population. This case study highlights the importance and effectiveness of localized advertising in driving critical actions and achieving campaign objectives for telecom services.